The Origins of Cabinets Direct USA
Cabinets Direct USA is a third generation family business founded by Moe Zimmerman in 1935. The company’s humble beginnings consisted of Moe traveling into the Lower East Side of New York to purchase maintenance supplies and resell them door to door to apartment complexes.
From the very beginning, the company implemented a philosophy of giving great customer service. As the company grew, more products were added to the sales mix. Soon the company purchased a small warehouse in East Orange, New Jersey. Many of Moe’s customers asked if he could supply them with ice boxes. Keeping up with his great customer service philosophy, Moe, of course, said yes. From the first sale of an ice box came many orders for other appliances. Soon afterward, Moe’s sons-in-law Charles Lubetkin and Stephen Weintraub came into the business and grew the company into a large appliance chain of 41 stores.
The company was then separated into two. One was the appliance chain called Brick Church Appliance and the other was called Apartment House Supply. The appliance chain was sold in 1988. Apartment House Supply was run by Charles’s son David Lubetkin, who began to sell kitchen cabinets to apartment complexes.
The kitchen cabinet business grew so fast that the company sold its maintenance supply division to focus strictly on the cabinets and the name was changed to Cabinets Direct USA. Today, the company is one of the largest cabinet companies on the East Coast and has six modern showrooms located in Livingston, Paramus, Toms River, Wayne, and West Long Branch.
“Your Customers Don’t Care How Much You Know, Until They Know How Much You Care.”